Analyze your audience
Start preparing by asking your self some questions: How do you appeal to the interest of every one present? Do they need your information to obtain their targets? Are they going to take part in a new team or project? What’s in it for them?
What is their cultural background? Do you approach them formally? Do you need to thank people when starting? Will you
be “name-dropping” if let your audience know how important your contacts are? Do they need a lot of detail or do they prefer the big picture? Will they be asking questions? Should you bring strong emotions into your presentation to persuade them or not?
PowerPoint
Use four slides or less for a four-minute presentation. Give them a clear structure and stick to the headlines. Your slides should be used as a back up only. Your verbal presentation should inspire your audience and persuade them to take action. Never read your PowerPoint from the screen. Additional, written information can be distributed after you presentation.
The structure of your speech
Your speech has an opening, a body and a conclusion. In the opening, tell your audience in two sentences what you will be talking about. The body of your speech consists of your real message. The conclusion may stress action points. In other words: Tell them what you’re going to say. Say it. And then tell them what you said.